People

Sascha Lobe

Speakers, 2022

Graphic designer Sascha Lobe works at the intersection of visual communications and architecture. Lobe joined Pentagram as a partner after serving as the founder of Stuttgart-based design consultancy L2M3. He has been a professor of typography at HfG Offenbach in Frankfurt since 2009 and also serves as the head of design at The Architectural Association London.

Lobe has designed the visual identity for a number of architectural projects headed by David Chipperfield, Ben van Berkel, Daniel Libeskind, Bolles+Wilson, HG Merz and others. Lobe’s architectural branding for David Chipperfield’s Amorepacific project recently won Best Way to Go in the Wallpaper* Design Awards.

Lobe’s other recent projects include branding work the Bauhaus-Archiv, Documenta Archiv and IBA 27, as well as MIDI, the industry standard music technology protocol. He also took part in the Bodoni Museum’s bicentenary celebration of Giambattista Bodoni’s Manuale Tipografico by designing a technology-driven artwork. To commemorate the Bauhaus centenary, Lobe was appointed by The Conran Shop to create 330 limited-edition prints, while the Design Museum delegated Lobe to design a pedestrian crossing for London Design Festival 2019.

Additional projects Lobe has worked on include Adidas, Mercedes-Benz, Porsche, Qompendium, Apple, Schmuckmuseum Pforzheim, Centre Pompidou, Hugo Boss, K20, K21 and Phaidon.

Lobe is a member of the Alliance Graphique Internationale (AGI) and has received over 100 international awards in all areas of visual communication. His printed artworks are currently held by the design collections of Museum für Gestaltung Zürich, Neue Sammlung München, Kunstbibliothek Berlin, Bibliothèque nationale de France and others. Sascha Lobe and his team are experts in the field of spatial linguistics and orientation through design, reconciling environmental graphics with architecture.

Talk → Thursday 7 July 2022

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