Verònica FuerteSpeakers, 2020
Verònica Fuerte is a designer and illustrator from Barcelona. After earning a degree in Graphic Design from ELISAVA and a MA in Typeface Design from EINA she worked for several design studios in Barcelona. She received the ADC Young Guns 7 award and her work has appeared in prestigious media such as It’s nice that, DesignBoom, Communication Arts and AIGA. Verònica also teaches in several different universities in Barcelona and frequently speaks at international conferences.
In 2007, she lauched her creative studio based in Barcelona. As creative director of the studio, she create fresh brands, conceptual communication campaigns, unique illustrations and other creative stuff by working closely with her clients, building strong relationships and taking care of every aspect of the design process. Hey studio is constantly evolving and adapting not only because business and design doesn’t stay still but also because they like to explore new ideas. They do it all with passion and detail because they love what they do and they truly believe in the power of visuals for changing things and achieving communication goals.
Images are how they communicate. Simple, direct and comprehensive images form their visual language. It’s a language that speaks clearly through different media, be it print, digital or even the handcrafted. Their images generate ideas that cross international borders with ease leading to unique solutions for clients big and small and sometimes just for themselves.
Side projects are a must in Hey. Thinking about design, free from commercial pressures, helps them to break creative boundaries and keep growing. The HeyShop is the most significant showcase of Hey’s personal initiatives and graphic expressions.