23 Apr 2019
This week—the final week!—we were joined by Claudia Klat and David Berlow. Born in Zurich, Claudia currently resides in London, where she is Design Director, and partner of Spin Studio. Claudia works alongside SPIN founder, Tony Brook and the team on identities, books, marketing campaigns, motion graphics, packaging and websites. Her personal experience includes projects for the BBC, Crafts Council, Dig Delve, Ministry of Sound, Proa Foundation, University for the Creative Arts, and Wallpaper magazine.
David Berlow, after an education in art history and fine arts, entered the type industry in 1978 as a letter designer for Mergenthaler, Linotype, Stempel, and Haas type foundries. He joined the newly formed digital type supplier, Bitstream, Inc. In 1982, where he eventually worked in the type, type marketing and type technology departments. After Berlow left Bitstream in 1989, he founded The Font Bureau, Inc. with Roger Black. David works from his home studio in Massachusetts as a type designer, type design manager, font software advocate and marketing enthusiast. He is an owner and board member of Font Bureau and of Type Network Inc.
Their playful and innovative approach to their design work makes them stand out.
I loved the creativity and energy on display during Claudia’s presentation. Not only from Claudia herself, but from the wonderful and wild projects (many self-initiated) that she and her teammates at Spin take on. Their playful and innovative approach to their design work makes them stand out. Claudia took us through a few case studies, and one in particular was lots of fun: taking the letterforms of Helvetica and rearranging them into something completely new.
David’s ability to take a concept and peer at it from every possible angle was on display that night, as we were taken through a thorough inspection of variable fonts.
David is a huge figure in the type design industry, and has been a vital part of every advancement of type making technology since the late 70’s. David’s ability to take a concept and peer at it from every possible angle was on display that night, as we were taken through a thorough inspection of variable fonts. It was nothing short of fascinating. I encourage you to visit the youtube link below and watch it for yourself—and keep a pad and paper handy, you want to take notes!
Possibly my favourite part of David’s presentation was question time. He was peppered with all sorts of interesting queries, and his answers were sharp, entertaining and backed by a wealth of experience. I learned a lot from the night.
It was an excellent finish to an excellent 5 weeks of talks. Huge thanks to all involved.
— By Dave Coleman