Why do we need more typefaces?
This is the 1st or 2nd most common question I heard in the last 16 years, since I announced: “I’m going to draw fonts!”. It's a tricky question. I could give you an easy answer: why so many songs, TV shows, yoghurt flavors? But in this talk I am going to try to answer this question on a deeper level. After a short analysis of a newsletter from October 1933 that argues around this topic, I will take you on a journey that introduces five reasons for developing more typefaces.
Replay from Now23 conference who brings together typography enthusiasts, graphic designers, art directors and type designers.
All details about previous annual events on archive section.