Events

Talk: Panel Discussion

June 3, 2023

Talk: Panel Discussion

The value of typefaces

Panel discussion with
Frank Adebiaye, Chartered accountant & Typographer
Marie Boulanger, Brand designer, Monotype
Nadine Chahine, CEO, I Love Typography
Paul Groves, Creative director, W&cie
Erik Spiekermann, Typographer, Type designer, Author, Galerie p98a
Moderated by Jean François Porchez


This discussion will have addressed the themes as broad as: Do typefaces still have, or bring value to brands, institutions using them? Is the value of a typeface family related to the purchase price of it? How does the choice of a specific typeface have an impact on a brand’s reputation? It is better to choose a typeface that has proven itself and used by competitors in the sector, or should we find a rare/new typeface with unique characteristics, even if it means taking risks? How to convince your clients to pay for fonts? The best sources to find the right typefaces: Independent foundries, subscription services, classic font distributors, etc.?

All details about previous annual events on archive section.

Replay from Now23 conference who brings together typography enthusiasts, graphic designers, art directors and type designers.
Now23 ✚
June 3, 2023

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Great line up of speakers on graphic design, typography. Fabulous workshops. Join us on 31 May 2025!
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➽ Early bird Ticket
€120

Limited availability.
Include access to all talks, a tote bag full of graphic and type goodies. Don’t wait to register to Now25 conference (in English).