Fillmore is a variable serif font with 8 different weights. The original brief that I had was to create a font for Kitsuné Musique, a French electronic/indie pop rock music record label. This Parisian Label first started its music activity by releasing hand-picked curation of international emerging/upcoming artists as well as commissioning remixes with acclaimed producers and DJs. The music genre is mostly french-house, disco, tech-funk.

With that, I took a look at old goodies/typefaces from the 70’s era for my references and inspiration to kick off the project. I want to express the groovy and cheerful spirit of the music to the shape of the letterforms.

The main characteristics of the typeface are soft and smooth round shapes with a square structure, along with a heavy bell bottom that is applied for the display weight. Fillmore was designed to be used as a display typeface that can be used to achieve more human and analog feeling.

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