Designing questions
This talk looks at design not as a solution-making process, but as a way of (re)framing the project from the start. It explores how challenging assumptions and resisting the comfort of fast answers can lead to more specific, surprising, and resonant outcomes. It’s about using curiosity as a tool, embracing uncertainty and trusting intuition over habit—stepping beyond familiar tools, styles, and expectations. Most importantly, it’s about allowing the work to be shaped by the questions we ask before we begin.
All details about previous annual events on archive section.
Replay from Now25 conference who brings together art directors, graphic designers and type designers, all passionate about good design.
Now25 ✚

