Make your branding work memorable using the right fonts

In this hands-on session hosted by Marie Boulanger (Design Lead at Monotype), learn to harness or defeat the power of typography trends to make your branding work memorable, impactful and distinctive. Do we have to follow trends or not to create impactful brands? What is the best strategy? How to blend in, stand out, and everything in between?

How?

Trends, algorithms, moodboards. Does it sometimes feel like everything looks the same? Discover how well-chosen and well-crafted typography trends can elevate your branding, based on Monotype’s ongoing work researching and curating type trends. This workshop aims to give fresh perspective on our typographic landscape, and encourage you to look beyond trend titles for your next big idea. The session will feature hands-on exercises based on logo design as well as light computer work.

A few days before the day of the workshop, you will be invited to Basecamp.com which will bring together participants and instructor.

When?

This workshop takes place the day before the #Now24 conference. It is free workshop for anyone registered to Now24 conference. Use this coupon code TRENDSNOW24.

Snack break and drinks included.

Material

Bring your laptop and your typographic skills. All other materials (writing tools, paper) are provided. Attendees will receive a free extended trial to Monotype Fonts as part of the workshop.

Who?

Limited to 25 attendees:

– Designers, art directors and users of typefaces.

– No specific level required, from beginners to ultra pro – type design experience is a plus but not required.

– Those who want to learn collectively, while having fun.

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Hashtags: Please use them for any of your social networks! #typeparis24 #typeparis

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