Carolina Laudon

Voices from the North: Using type as an identifier

Now24 ✚

An exploration of twenty-five years of creating bespoke fonts for brands, companies and organisations, from the Swedish alcohol monopoly to Oatly. How does identity typefaces work? What can you learn from collaboration with design agencies? And what’s the point, really? Aren’t there enough fonts out there already?

‍

Biography

Interview ✚

Carolina Laudon is ATypI’s former president. She is an independent type designer and holds an MFA in Graphic Design from the School of Design and Crafts at Gothenburg University and has a broad university education in several disciplines, such as web development, literature, Artistic Research and Intellectual Property Rights. She works at her design studio, Laudon Design AB in Gothenburg and specializes in corporate typefaces. Her work includes some of Sweden's most used corporate typefaces for companies such as Systembolaget, Länsförsäkringar, MTRX, Hemnet, Elon, Rusta, SmartEyes and the Unga Klara theater. She has been awarded the Berling Prize, Sweden's most prestigious typographic design award, and in 2014 she was presented with Stena A Olsson’s Cultural Prize including a major retrospective exhibition of her work at the Gothenburg Art Museum, the first exhibition of its kind in Sweden. Carolina is also one of Sweden's most respected university teachers, guest critics, lecturers and supervisors on typography, type history and typeface design. She is currently working on a ten year long Art Grant from The Swedish Arts Grants Committee, from 2022–2032.

‍