An exploration of twenty-five years of creating bespoke fonts for brands, companies and organisations, from the Swedish alcohol monopoly to Oatly. How does identity typefaces work? What can you learn from collaboration with design agencies? And what’s the point, really? Aren’t there enough fonts out there already?
Carolina Laudon is ATypI’s former president. She is an independent type designer and holds an MFA in Graphic Design from the School of Design and Crafts at Gothenburg University and has a broad university education in several disciplines, such as web development, literature, Artistic Research and Intellectual Property Rights. She works at her design studio, Laudon Design AB in Gothenburg and specializes in corporate typefaces. Her work includes some of Sweden's most used corporate typefaces for companies such as Systembolaget, Länsförsäkringar, MTRX, Hemnet, Elon, Rusta, SmartEyes and the Unga Klara theater. She has been awarded the Berling Prize, Sweden's most prestigious typographic design award, and in 2014 she was presented with Stena A Olsson’s Cultural Prize including a major retrospective exhibition of her work at the Gothenburg Art Museum, the first exhibition of its kind in Sweden. Carolina is also one of Sweden's most respected university teachers, guest critics, lecturers and supervisors on typography, type history and typeface design. She is currently working on a ten year long Art Grant from The Swedish Arts Grants Committee, from 2022–2032.
Great line up of speakers on graphic design, typography. Fabulous workshops. Join us on 1 June 2024!
Now24, our highly anticipated event, brings together a diverse array of international speakers from the realms of graphic design and typography. This occasion is a must-attend for design enthusiasts seeking to broaden their knowledge and skills. Discover the workshops, accessible to all on Friday 31 May and Sunday 2 June 2024.
Come to Paris for the 1 June 2024 to listen a mix of inspiring speakers evoking topics as broad as graphic design, web design, motion design, publishing, visual identity, communication and type design.
➼ Subscribe to our mailing list to benefit from our special offers and exclusive news!
The 6-week type design programme that you’ve been waiting for starts on 4 June and ends 12 July 2024.
Our summer programme is in English and covers typeface design and calligraphy techniques, type history, and software practices. Every kind of design professional can learn about type design in a relatively short amount of time.
➼ Subscribe to our mailing list to stay informed.