Helena Ichbiah

Speakers, 2016

Ich&Kar is a French duo, expert in graphic design and brand identity. For more than 20 years they have carved brands and concepts that were unprecedented in their boldness and subtle approach. “Think out of the box” is the motto that motivates all their projects. That is why they feel at ease in many different fields such as culture, luxury, gastronomy, hospitality or even corporate business.

Their credentials draw a map of international excellence: pop colors at Maison Troisgros france, Vintage atmosphere for Pierre Gagnaire’s Sketch Menu in London, twisted classic flair for Helene Darroze at the Connaught london, fake dictionnary menu for the Derriere paris, visual identity inspired by modernist esperanto for the Condesa DF Hotel in Mexico or Riviera touch for the Monte-Carlo Beach. Imagination poetry and a certain sense of fantasy are the signatures of Ich&Kar projects.

Trendsetter, Ich&Kar has been invited for five years by the Milk Factory in Paris to design their visual identity and develop their strategy to communicate on dairy goods. So it’s only natural that CNIEL take them to NYC to design the interior of their new concept store. For the French Cheese Board they stepped outside of their comfort zone to apply their method and their design ethos to spacial design… At this point walls start to talk, graphic design reaches a new dimension, retail becomes an interactive experience.

Talk → Wednesday 6 July 2016