Lo Siento (Borja Martínez)Speakers, 2019
Founded in 2005 by Borja Martínez, Lo Siento studio is a team of 6 people who works in design projects from the fields of visual identity, packaging, editorial and carrying out personal projects as well. The studio is specially interested in taking over identity projects as a whole. The main feature of its work is its physical and material approach to the graphic solutions, resulting in a field where graphic and industrial go hand by hand, in a constant search for an alliance with the artisanal processes.
Recent projects include such as a creative agency in Barhein, a customize packaging new company in Beirut, editorial design for Guzman Gastronomia, branding architecture for Basque Culinary Center, and complete branding project for a french chef specialized in free gluten cuisine, or a food market in NYC by the hand of chef Jose Andres to describe some of them. Lo Siento receive regularly awards for their design projects.
Borja Martínez started his career in Industrial Design at Escola de Disseny Elisavais, moved to London in 1999 to study Graphic Design at the London College of Printing. Borja is an international speaker, who teach in different design universities like Elisava, Idep, ES Design, IED o Isia Urbino in Italy. Borja Martínez is a member of Alliance Graphique Internationale.
Original photo by Jean Marc