Ludovic Houplain & Rachel CazadamontSpeakers, 2015
Ludovic Houplain studied at ESAG Penninghen where he meet Antoine Bardou-Jacquet. Then together with Etienne de Crécy, they launched H5 in 1996. Their early projects are intrinsically connected to the French Touch emergence.
Rachel Cazadamont graduated from Beaux-Arts de Valence is a graphic designer, art director, designer, illustrator. She is H5 member since 1999 and worked for Hermès, Dior, Kenzo, Hachette, la Martinière, Semiose Galerie, Anne Hidalgo, Fondation L’Oréal, Pierre Paulin, Galeries nationales du grand palais, Rmn, Musée d’art moderne de la ville de Paris, Musée des Arts Décoratifs, Kanye West, Adidas…
In its nearly twenty years of existence, H5 simply defies definition, cultivating its pioneering artistic identity above all. Its multidisciplinary view of creation revolves around one distinctive feature: the jubilation of playing with the rules. Their 2009 short film Logorama symbolized the H5 obsession with portraying a world overloaded with commercials, revealing a nightmarish Los Angeles made up only of logos and inhabited only by brand mascots. Touché: Logorama won an Academy Award for Best Animated Short Film in 2010 and a César Award in Paris in 2011.
Today, while finishing up Money Time, a new animated short film depicting a world where machines no longer need humans, H5 is also developing the visual identity for the 50th anniversary of Habitat, which expresses their bipolar creative ingenuity in a nutshell.
Finally, the best way to describe H5 might be as an emissary who reveals the meaning behind the decorum and the connotation behind the image; a tool for dismantling mechanisms to develop new prototypes; a laboratory filled with sorcerer’s apprentices… But don’t try to pigeonhole H5. The key is to think outside the box.