This talk dives into the powerful role typography plays in shaping brand personality. Using real case studies from our work, we’ll demonstrate how type can set the mood, convey values, and, in some cases, carry an entire brand on its own.
Martine is an independent creative studio based in Paris, working with clients in France and abroad. Branding is our specialty: we craft visual identities for emerging or established brands — mass or niche, big or small. We love meaningful typefaces and expressive colors. Our brands are thoughtful and sensitive. Depending on the project’s needs, Martine can bring in the right collaborators: copywriters, strategists, web designers, photographers… To build strong and lasting identities together. We value an open and collaborative approach with our clients: we listen, we explain, and above all, we build together.
Apply before 14 January for the three-week type design course starting 5 April and ending 24 April 2027.
After 10 years in Paris, we reinvent our type design programme. We go from 6 weeks to 3 weeks, while maintaining the fundamentals that make TypeParis’ reputation.
The course will take place in Menorca, Spain for the first time. In 2027, we offer two levels, Foundation and Expert, which allows you to discover type design, or to gain expertise after an initial training.
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Don’t miss out on the best price ticket! Join us on Saturday 30 May 2026, for an incredible lineup of speakers. It’s going to be a blast.
Now26 conference in Paris is a celebration of typography, featuring inspiring speakers from graphic design, web design, motion design, publishing, visual identity, communication, and type design.
➼ Visit the Now26 conference page for latest news about our next graphic and type conference.
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