Marta Cerdà Alimbau

❤︎ Keynote speaker Graphic design

Type to image

Now24 ✚

The structure for Type to Image explores Marta Cerdà’s work as a journey from calligraphy to illustration, with various stops along the way. Throughout the journey, she will discuss the various disciplines and how she has tackled them through her work and how each relate to each other and overlap. It is a useful narrative that helps to highlight the multidisciplinary nature of her work, which encompasses anything from typeface design to digital illustration, book covers, posters, advertorial graphics, wine labels and so on.

‍

Biography

Interview ✚

Marta Cerdà Alimbau (Barcelona, 1980) is a Graphic Designer whose main body of work is focussed on the boundaries between graphic design, typography and illustration. While Marta's style is strongly eclectic, she believes that the separation of this disciplines into specialized activities is a limitation for her work.

She graduated in Graphic Design in the University of Elisava, Barcelona. At the end of 2008, after working in agencies and studios, she won the ADC Young Guns and decided to found her own studio. Since then she has worked on global projects which call for Art Direction, Design, Illustration and Custom Typography for Arts, Culture and Advertising Clients. Marta has been awarded by major design competitions like the TDC, the SPD and the ADC, among others. Her work work has featured in numerous notable design blogs and magazines. She also lectures about design at creative conferences and universities internationally, and recently has published a monograph book with Counter-print.