Shaun Loftman

The Good, the Brand, and the Ugly

Now24 ✚

Type design language as an emotional and rational response.

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Biography

Shaun Loftman, Landor

Interview ✚

Having been heavily involved in design and branding for over 25 years, has meant I have been fortunate to have led brand transformation programs for a variety of commercial, corporate, private, governmental, and sovereign entities. I have done this across many disciplines, including brand strategy and positioning, identity design, brand architecture, naming, visual expression, and experience design. From my based in London, I work and travel across regional borders including Central and Eastern Europe, Middle East, and Africa.

Working for one of the most globally connected consultancies on the planet has afforded me extensive experience collaborating with teams across different countries, communities, and cultures. This has given me a broad appreciation of the new shifts in branding and communication. In this pan-regional role, I encourage design thinking and creative excellence to allow clients and organisations bring their visions to life. Never one to turn down a brand challenge, I’ve left my branding footprint across many sectors; from automotive to aviation, beverage to buildings, destinations to domestics, finance to food, leisure to luxury, space to speciality, and technology to travel, to name but a few.

I believe in the power of design to provoke action and affect change. This fuels my quest for finding the soul of the idea, especially in overcoming the real-world challenges that all brands face today.

In my alone time, I’m on a constant look out to capture poignant and powerful photo moments before they are lost in time.